Who is your target client? By Photo Talk Forum

Who is your target client?

One of the most important things you can do for your business is to decide who you are marketing to. Give your target client a profile. Choose a favorite client and answer these questions about her. If you don’t have that “perfect” client that you want more of – make someone up. If you could design the perfect client, who would she be? Where would she spend her time? What activities would she be involved with, etc.

Answer these questions:

how many children does she have?
what does her husband do?
does she work outside the home?
where are her kids in school?/ daycare?
where does she work out?
does she have a trainer? go to classes?
yoga? pilates? spin classes?
where does she go to church?
where does she buy her clothes?
where does she shop for her kids?
where does she live?
who built her home?
what type of decor does she have?
who did her landscaping?
who did her interior design?
where does she buy her furniture?
what doctor does she use?
what pediatrician does she take her children to?
where did she buy her car?
what play groups does she involve her children in?
what are her hobbies?
does she volunteer? what organizations?
what does she do for fun?
what does she treat herself to?

This list can go on and on. Add whatever comes to mind and think of every detail. Picture her in your mind.